American Greetings has been building its sturdy house of cards for more than a century. The #2 US maker of greeting cards (behind Hallmark), the company makes American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and pricey Papyrus brand missives. While greeting cards make up about 75% of sales, the company also produces DesignWare party goods and Plus Mark gift wrap. The company's AG Interactive subsidiary distributes online greeting cards and other interactive media. American Greetings' products are sold through card and stationery stores, mass merchants, and other retail outlets worldwide. American Greetings is owned and run by the family of its chairman Morry Weiss.